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UMPA
Gift Card Program > Frequently Asked Questions
Q. How do I reorder more gift cards?
A. Simply call 1-800-555-9665.
Q: Why electronic gift cards vs paper?
A: Among the significant reasons are: No Cash Back (value remaining after partial redemption stays on the card, ensuring additional opportunities to solidify the customer relationship or retain funds) and real time Data Capture (virtually eliminates both the losses associated with paper gift certificates and costly tracking and accounting).
Q: What are the benefits of this program to a merchant?
A: Electronic gift/stored value cards are convenient (carried in wallet with other plastics), secure (cannot be photocopied) and as a branded “BILLBOARD IN A WALLET”, establishes the merchant as the destination.
Q: What type of reporting will I receive with this program?
A: Merchants receive daily and monthly reports. The Daily Batch report produces a chronological list of all transactions, a total count and total dollar amounts by transaction type occurring since the terminal was last cleared. UMPA generates a monthly summary statement which reports all transactions captured on UMPA’s database during that time period, as well as total fees billed.
Q: How soon can the card be redeemed after value has been added to the card?
A: The gift card may be used immediately after activation. Gift card transactions are processed in real time.
Q: How do I get the customer with an existing card to add more value?
A: The use of incentives with the program will entice consumers to add value to the card. For example, if a customer adds $50 to his existing card, offer to give that customer $55 worth of value or offer discounts or additional services specific to gift card users. The “add-value” feature of this card program offers limitless marketing opportunities to enhance customer relationships, increase purchase frequency, and build brand awareness.
Q: How do I get my employees fired up about the Gift Card Program?
A: Incentives, incentives, incentives—a concept that works with customers and employees alike! A reward program encouraging friendly competition between employees will build a strong, goal-oriented team while promoting your new and dynamic gift card program.
Q. How long does it take to get more gift cards?
A. Please allow one week for printing and time for the cards to be shipped out.
Q. What is the minimum number of gift cards I can order?
A. The minimum order is 50 cards. Larger quantities can be ordered.
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